BLOCKCHAIN WATCH 4/3/17

Northern Trust: we need to be careful regulating blockchain

Justin Chapman, head of market advocacy and innovation research at Northern Trust, said market authorities should take a closer look at blockchain rather than rush to regulate it, according to Rebecca Campbell of Cryptocoinsnews. There’s more research needed before developing the technology.

The potential of blockchain technology: what every marketer should know

Blockchain presents the same vast opportunities that the internet did in the ’90s, argues Scott Brinker for Chiefmartec.com. With more players sharing distributed ledgers and the desire to create more value for enterprises, the blockchain sector is shaping up in a similar way. “It’s much more than simply a marketing challenge,” Brinker says “It’s a huge opportunity to re-think entire industries and functions and how value will be created and distributed.”